How to Buy Netflix (NFLX) Shares 2024

From binge-worthy content to booming financials, we’ve got you covered with everything you need to know about how to buy Netflix shares in 2024 from the UK, US, Australia, Germany, UAE, and other countries in the world. Learn the steps, explore the platforms, and seize the opportunity to become a global investor in the streaming giant.

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Demo0.9 pip$0Market Execution$10,000 Open Account
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Demo0.7 pip$0Market$50,000 Open Account
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Islamic (Swap Free)1.0 pip$7/lotMarket$10 Open Account
Professional0.7 pip$0Market$0 Open Account
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Summary

Netflix ranks high among the world’s leading video streaming service providers. With over 220 million users, it generates billions of dollars annually. Through its vast library of content, which includes both timeless flicks and binge-worthy originals, it has become a household name that sparks buzz.

This in-depth article will probe how to buy Netflix shares through a broker and give insights into different factors to consider; fees and commissions, available leverage, trading platforms, even   Netflix stock performance, dividends, its history and much more.

Netflix is an entertainment titan. It was in Scotts Valley, California, that Reed Hastings and Marc Randolph established Netflix in 1997. In 1998, the Netflix website was launched, initially offering a subscription-based, mail-order DVD service. However, in 2007, the company expanded its services to include online streaming of its content.

The company intends to grow its business and increase its earnings through worldwide expansion, partnerships, and the pursuit of diverse revenue streams. These points to a long-term investment opportunity that looks attractive.

How to Buy Netflix (NFLX) Shares

No one can argue that Netflix has changed the way people watch television, whether they are completely engrossed in the latest season or simply enjoy watching movies. If you want to be part of the entertainment giant and are considering buying Netflix shares, the following are some simple steps to take.

  1. Select an Online Stock broker
  2. Create a Brokerage Account
  3. Deposit Funds
  4. Buy Netflix Shares
  5. Manage your Netflix Positions

Pros and Cons of Buying Netflix (NFLX) Shares

While it has accomplished much to become one of the world’s reputable technology businesses, it has not been without its share of issues. This section looks at the pros and cons of investing in Netflix stocks.

Pros

  • Established business model.
  • Expanding business.
  • Strong historical financial standings.

Cons

  • High risk.
  • Expensive relative to earnings.
  • Increasing competition.

Factors to Consider When Buying Netflix (NFLX) Shares

When considering how to buy Netflix stocks, it’s prudent to consider the following factors before making any commitment.

Commissions & Fees

Buying US stocks like Netflix can be done through most brokerage accounts. When buying shares in US dollars, a foreign exchange fee (typically around 1% of the purchase price) will be applied unless the money is coming from an account denominated in US dollars.

Before making any commitments, it’s crucial to consider the costs. A share trading fee is often associated with most platforms, and some may even impose an annual fee for holding the shares. Broker fees, investment type, and trade size are common factors that determine commission rates. Therefore, the total commission rates increase as the volume of trades increases. Luckily, you may trade and invest in stocks with minimal capital outlay, thanks to commission-free brokers like eToro. Equally, Capital.com allows customers to trade stock CFDs without paying a commission.

Additional fees that traders could incur include those for handling shares, trading, and non-trading, all of which are discussed in greater detail later in the article.

Stock Brokers Regulation

Online brokerages have leveled the playing field for traders and investors globally, allowing them to buy Netflix shares with relative ease. Investors from across the globe can use these brokers to purchase stocks listed on global exchanges. Regulations are imposed by regulatory authorities to guarantee that industry standards are met and to prevent insolvency and fraud. If you want to be safe, only use platforms that are regulated by reputable authorities. If a brokerage operates in more than one country, you must ensure that they comply with local requirements.
There are reputable regulatory agencies in many countries that you should be aware of. They include the Financial Conduct Authority (FCA) in the United Kingdom, the Australian Securities and Investments Commission (ASIC) in Australia, the Financial Sector Conduct Authority (FSCA) in South Africa, the Cyprus Securities and Exchange Commission (CySEC) in Cyprus, and others in the region.

Trading Platforms

With so many options for do-it-yourself investors, the modern brokerage market is very competitive. There are a variety of services available for investing, from well-established web platforms to more nimble smartphone apps. Comparing the trading platforms provided by different brokers is a crucial step in determining the best way to buy Netflix stock. When looking for a broker that offers a secure trading experience, make sure they support both their own platform and the industry-standard ones, such as MetaTrader 4 and 5.

Brokers’ in-house trading platforms enable dealers to respond quickly to market shifts. The needs of the broker’s clientele were carefully considered while developing these systems. You can use these trading platforms on any device, as they are compatible with all major web browsers and desktop apps.

Plus, you can take advantage of resources like real-time market data and sophisticated charting and can have a greater shot at making a few bucks.

Leverage Availability

Traders may aim to profit from temporary increases in stock prices. Rather than investing in the shares, traders speculate on their worth. They have the option to speculate on its rise or decline by going long or short.

If you want to bet on how the price of Netflix shares will go in the future, you can use derivatives like contracts for difference (CFDs) to do it. To put it another way, you are buying Netflix shares without becoming a part owner.

This product allows you to take advantage of leverage, which means you can establish a trade with a little initial deposit (margin) and get full market exposure.

Depending on the jurisdiction in which they operate, online platforms typically provide retail clients leverage ranging from 1:2 to 1:10.

However, you should be aware that leverage can enhance your gains as well as losses depending on the entire exposure of the trade.

Netflix Stock Performance

Following its meteoric rise over the previous decade, thanks to its supremacy in the expanding streaming industry, Netflix (NFLX 0.50%) encountered some challenging times. In 2022, the stock plummeted 51% due to slower revenue and subscriber growth.

However, investors have taken it easy and hit fast forward. Since the beginning of 2024 (as of February 12), this leading streaming stock has increased in value by 57%. Great credit is due to the underlying business’s impressive momentum.

For those considering buying shares in Netflix, the good news is that in the previous year’s fourth quarter, Netflix completely outperformed expectations. Revenue increased 12.5% year-over-year to $8.8 billion, thanks in large part to the addition of 13.1 million net new members. The shares are trading at a greater valuation since they have been going parabolic for over two years. As of right now, the price-to-earnings ratio is 48.64. The earnings base is rapidly increasing, which is why it is at 33.1 on a forward basis. Concurrently, Netflix managed to achieve remarkable profitability. In 2024, executives raised the projection, anticipating a full-year operating margin of 24%. Anyone looking to buy stocks in Netflix for the long haul might want to consider adding it to their portfolio right now. The stock could beat the overall market if the company maintains its double-digit earnings growth rate in the next few years. Lights, camera, trade – it’s showtime!

Netflix Past Dividends

Netflix does not distribute dividends to its shareholders. Not always has Netflix been as successful as it is now, with plenty of free cash flow. The company’s original content push, which lasted for ten years, was a costly and time-consuming undertaking.

Since Netflix began pouring a lot of money into its original content in 2015, its free cash flow has gone into the red. Free cash flow was losing about $3 billion per year just before the pandemic hit.

Since the pandemic, free cash flow has become positive due to an increase in subscribers and a stabilization in content expenditure. Netflix has the financial wherewithal to declare a dividend, but doing so is highly improbable currently. Should you buy Netflix shares right now regardless of dividend? Note that growth has been more challenging for Netflix in the post-pandemic era, and the company faces stiff competition. The company’s focus will most likely remain on investing in content and expansion rather than on providing dividends to shareholders.

What Trading Platforms Can You Use to Buy Netflix (NFLX) Shares?

Purchasing Netflix shares through online brokers gives you several choices, such as using their custom-built stock trading apps or third-party platforms. The different tools that these sites offer can make trading more enjoyable. Remarkably, most online brokers provide both mobile and desktop trading platforms that bring Netflix shares to your fingertips – trade smart, binge-wiser!

Desktop Trading Platforms

Online brokerages offer clients customized trading platforms. When buying Netflix shares, for example, eToro’s diverse clientele can utilize the company’s powerful web-based platform, which accommodates a range of trading strategies. The platform’s advanced features enable the creation and execution of a wide range of trading strategies for stocks.
Equally, Capital.com, which delivers users with a robust online investment and trading platform, is yet another way investors may get their hands on Netflix stocks. Its unique platform provides customers with a wide array of technical indicators and the ability to customize charts to their liking.
Many brokers offer their clients the option to use MetaTrader 5 (MT5) alongside their own platforms. These platforms are favored by newcomers because of their simple design and incredibly fast processing times. The diverse selection of trading instruments, features, order types and technical indicators offered by the online platform have made it immensely popular among traders worldwide.

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Mobile Apps

In case you are wondering how to buy Netflix stocks online using your mobile device, be rest assured that in response to the increasing popularity of smartphones and tablets, online brokers have developed highly functional and easy-to-use mobile trading apps. These apps allow users to purchase shares, including those of Netflix. These mobile apps offer traders the necessary tools to stay connected and take advantage of trading opportunities no matter where they are.
Capital.com, for instance, offers a state-of-the-art mobile app that simplifies the process of buying shares with its inclusion of technical analysis tools, price alerts, and order restrictions. Following a similar path, the renowned eToro provides a cutting-edge mobile trading platform to its global clientele.
Traders looking for alternative platforms to buy Netflix stocks have the option to use the MT5 mobile app offered by an increasing number of brokers. These smartphone apps streamline trading with features including multiple order forms, detailed technical analysis, and insights into market activity.

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Fees and Commissions Incurred When Buying Netflix (NFLX) Shares

Even if a company has excellent finances and its stock price can only go up, it’s pertinent to assess the fee structure of different brokers before buying its shares to avoid getting off guard.

Trading Fees

Spreads, charges, and swap fees are just a few of the costs and commissions that traders and investors must pay. Brokers will charge you an overnight, rollover, or swap cost if you want to keep a trade open overnight. Another trading cost incurred when buying Netflix shares is the spread. It is the discrepancy between the asking and bid prices at which a share of stock is ultimately purchased or sold. If the broker is not a commission-free broker, buying shares through them could result in an additional cost of up to 1%.

Non-Trading Fees

Brokers may also charge non-trading fees in addition to trading costs. For example, the platform fee is usually assessed as an annual cost for retaining shares on a certain investing platform. Some service providers charge nothing, others charge a fixed fee, and some charge a percentage, usually between 0.25% and 0.45% annually, of the underlying portfolio’s value. Brokers that want to protect their clients’ stock investments may impose custody fees. Withdrawal methods and brokers can vary in terms of any fees associated with withdrawing.

When considering how to buy Netflix shares in a currency other than the base currency of your account, it’s worth remembering that you will incur a currency exchange cost. Lastly, funding your brokerage account may incur costs; however, they will vary from broker to broker and method to method.

About Netflix (NFLX)

At its inception in 1997, Netflix operated primarily as a DVD rental service. As the leading U.S. streaming platform for television shows and movies, Netflix Inc. (Nasdaq: NFLX) was an early innovator in the streaming video industry. As time went on, Netflix was able to shift its focus from acquiring content from other sources to creating its own high-quality original programming. Additionally, it has increased its market share outside of the United States. Recently, in reaction to slowing subscriber growth, Netflix reversed its stance and accepted advertising despite being vehemently against ad-supported plans. On top of that, Netflix’s crackdown on password sharing drives 13.1 million net new members on the subscription, contributing to a 12.5% annual increase in revenue to $8.8 billion.

Since going public in 2002 at a price of approximately $15 per share, the company’s stock has consistently traded in the three figures.

As of writing, Netflix shares are traded at 561.50 USD, a 46,304.96% increase in price since its IPO. Netflix’s stock has been split twice. In 2004, not too long after the company became public, the first split of the stock occurred. The second split occurred in 2015.

Nevertheless, Netflix is still the market winner, it has a lot of room to grow, and it is becoming more lucrative. Moreover, Netflix, a relative newcomer compared to other entertainment giants, has garnered significant attention in a relatively short period. This is evident in the 2023 performance of NFLX shares with +65% gains, which have outperformed Disney shares that experienced only +3% gains in the same duration.

Netflix Homepage

What Reddit and Quora Say About Buying Netflix (NFLX) Shares

It’s best to make an investment choice after being clear on your financial goals and knowing how diversified (or not) your total investments are. Doing your homework on a company might reveal its possible pitfalls as well as its bright spots. Hence, to make things easier for you, we have highlighted some online reviews below.

Reddit

We came across many Reddit threads discussing how to buy Netflix shares. People were discussing the company’s performance and its share price. This particular user named “StrategicVictor” stated that if you are long-term oriented, I am sure you will do well holding the stock. In the short term, anything can happen with the stock price, and Netflix has large fluctuations.

How to Buy Netflix Shares review on Reddit

Quora

While searching through Quora, we found several threads related to Netflix stocks. Many users favored buying Netflix stocks, while others found it way too expensive. This user named “Rajesh Chaudhary” stated that one should consider factors such as financials, competition, investment horizon, risk tolerance, etc., before purchasing growth stocks like Netflix stocks.

How to Buy Netflix Shares review on Quora

Bottomline

With a history spanning decades, Netflix has consistently adapted to the ever-shifting media landscape by launching new original content. If there is a reasonable expectation of a return in the future, the corporation will not hesitate to make large investments. After explosive subscriber growth during the pandemic, Netflix is now very lucrative and leading the pack in creating original content.

This guide has probed into everything you need about how to buy Netflix shares, its stock performance and background, trading platforms, fees and commissions, available leverage, and much more.

Succinctly, stock in Netflix is a great opportunity to wager on the streaming industry’s future, even though the company will face pressure from competitors. Your opinion matters! Tell us your story, or ask any questions you have in the comments section below.

Q & A

Two American entrepreneurs, Reed Hastings and Marc Randolph, founded Netflix on August 29, 1997, in Scotts Valley, California.

Netflix is owned by 74.49% institutional shareholders, 14.11% retail investors and 6.41% Netflix insiders.

You can buy Netflix shares by selecting an online stockbroker, creating a brokerage account, depositing funds and managing your Netflix positions.

74.49% Netflix shares are held by Institutional investors. However, Rick Kimball is Netflix’s largest individual stakeholder, owning 8.01 million shares or 1.85% of the firm.

The announcement of content releases, financial performance reports and subscriber growth reports affect Netflix’s price.

You can buy Netflix shares from brokers like eToro and Capital.com. Moreover, you can also buy Netflix shares from Netflix’s direct stock purchase plan.

The best time to buy Netflix shares depends on its valuation, earning reports, market conditions and your risk tolerance.

Investors in growth companies that are willing to take on more risk should consider Netflix. Due to its high valuation, Netflix stock might not be a good fit for investors who are more risk-averse.

Yes, you can buy Netflix shares without commission through brokers like eToro.

Many brokers allow their users to invest in fractional shares enabling investors to buy a fraction of a stock with as little as 1 dollar.

Yes, you can trade Netflix shares as CFDs. Many brokers such as Capital.com allow users to trade Netflix shares as CFDs.

Netflix stock was down because of low average revenue per membership. However, the stock is recovering steadily due to increasing subscribers as a result of the password crackdown.

Netflix went public on May 23, 2002, with a starting price of $15 per share and a market cap of $300 million.

eToro, Capital.com, Pepperstone, admirals.com are the best brokers in our list to buy Netflix shares.